Scale your Fitness App
We specialize in helping subscription-based health & fitness businesses scale their member base & grow their recurring revenue with tailored strategies that grow with you.
“They’ve helped us scale so significantly, we had to redefine what we thought was possible.”
—IBEX TRAINING
WHAT WE DO:
Ghost is a Global, Data-Driven Web Design & Digital Marketing Team that Specializes in the Health, Fitness, and Wellness Industry.
Our Average Client Lifetime is 3.5 Years
(And rising!) We even have clients who’ve been with us for 8+ years.
That doesn’t happen by accident, and it doesn’t happen without providing real results and real dedication to your business success.
Read on to see some recent growth our clients are experiencing in the fitness app space.
CASE STUDIES:
$0 - $4M ARR in 16 months
Acquired over 24,000 Active Subscribers and reached $350k/mo + Gross Revenue in just 16 months, while remaining profitable every month.
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Industry & Setup: Fitness App
Services with Ghost: Paid ads and email marketing
History: Brand new app launch; well-established brand with owner-facing content.
Ad Spend: We started with a ~$20k/mo ad spend and scaled to ~$120k/mo during this timeframe across 3 ad platforms (Meta, TikTok, and Pinterest)
Growth Stats:
2-week organic launch acquired ~500 Active Subscribers
Launched ads on week 3; active subscriber base began to grow rapidly and reached 24,468 subscribers by month 16
Gross monthly revenue reached ~$360k by month 13
The ads directly brought in 112,115 new app installs during this time
They now net profit over $240k/mo after advertising spend
We tested several offers during this time, including various price points, free trials, paid trials, and a focus on a variety of plans within the app. Landing page content, CTAs, ad content, copywriting, etc. is also consistently tested and optimized.
This brand works diligently on organic social media, customer service, content creation, and in-app offerings to improve signup rates, conversion rates, and subscriber LTV.
$480k - $2.7M ARR in 24 months
Scaled MRR from $39k/mo and 1,200 active subscribers to $223k/mo and 7,500 active subscribers in 2 years.
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Industry & setup: Subscription app with a free trial
Services with Ghost: Paid advertising on Meta and email marketing
History:
This business had an existing app with ~1,200 active subscribers, growing slowly organically and gaining ~50-60 net new active members per month.
Ad spend: Started with a launch ad spend of ~$5,500/mo and scaled to $50,000/mo over the next 9 months. Now (month 24), ad spend is around $75,000/mo, continuing to incrementally scale each month.
Growth Stats:
Active sub growth has scaled by 535%
MRR has scaled by 484%
Monthly net revenue after ad spend has scaled from ~$34,000 to ~$140,000.
Cost per acquisition (Free Trial): averages ~$40-$44 with a free trial conversion rate of 60-64%
Churn and retention have improved over this time, dropping from ~15% to ~11%; subscriber LTV has grown by 29% (indicating high-quality leads from marketing).
Paid advertising & email marketing account for about 85-90% of total signups.
$10k - $3.5M in 24mo
Scaled from $10k/mo to over $300k/mo in 2 years with paid ads, web redesign, lead gen, and email marketing.
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Industry & Setup: Subscription-Based Fitness App (60/40 male/female audience):
Services with Ghost: Paid ads, email marketing, website redesign and optimization.
History: This brand had a fitness app that had been stagnant with zero net growth for months.
Ad Spend: Advertising spend was scaled from ~$10,000/mo to $100,000/mo over this 2-year timeframe.
Growth Stats:
App subscription revenue grew from $10/mo to over $300k/mo recurring.
Active subscriber base grew to over 15k active subs and over $300k/mo in gross revenue.
305.5% Growth
305.5% Active Subscriber growth + 465% Gross Revenue Growth in one year with paid ads & email.
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Industry & Setup: Fitness App with a 7-day Free Trial.
Services with Ghost: paid ads and email marketing
History: Prior to starting ads and email with Ghost Marketing, this app was growing by about 3-4% each month through organic social media alone.
Ad Spend: We started with a ~$5.5k/mo ad budget and scaled up to ~$50k/mo over the course of the year.
Growth Stats:
Active Subscriber base grew by 305.6% from 1396 active members to 5,662
Revenue grew by 464.4%, from ~$38k/mo to over $250k/mo
The ads directly brought in ~ 15,000 of their total 20,262 new trials at a 65% trial conversion rate.
An estimated additional 1000-1200 new free trials were acquired through email marketing.
They now net profit over $200k/mo after advertising spend
This brand has also worked hard on their social media, content creation, and in-app offerings to improve subscriber LTV.
$0 - $166k MRR
New app launch reaches over 15,000 active subs and $166k MRR in 6 months with paid ads.
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Industry & setup: New app launch; subscription-based niche-group fitness; 100% female audience
Services with Ghost: Paid advertising on Meta, TikTok, and Pinterest
History:
This business owner had 3 separate programs existing on 3 separate white-label community platforms, and relaunched all 3 combined into one on their own new custom app. (The old platform still exists and the new app was launched with entirely new branding; we found the majority of existing members stayed on the original platform and very few migrated over).
Ad spend: Started with a launch ad spend of $20,000/mo and scaled to $75,000/mo over the course of 6 months.
Growth Stats:
First 2.5 months: total paying subscribers reached 5,028 and Gross Revenue reached $111,689.
By 6 months: the total active subscribers reached 15,366 and Gross Revenue reached $166,848
Cost per acquisition (Free Trial): averages ~ $25 with a 65% free trial conversion rate.
Monthly membership price is only $14.99. Paid advertising accounts for about 60% of total new app signups.
*Data shown is from the new app only, not including members or revenue on the original (still existing separately) platforms.
$0 - $500k ARR
New app reaches $42k MRR in 9 months with conservative ad spend, remaining profitable every month.
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Industry & Setup: Subscription-Based Fitness App with no free trial priced at $59/mo
Services with Ghost: Paid ads, website build
History: This brand had been in the high-ticket 1:1 online coaching space and decided to launch a new lower-ticket app.
Ad Spend: Advertising spend was very conservative to maintain profitability and scaled from ~$4,000/mo to ~$16,000/mo during this time.
Growth Stats:
Active app subscriber base grew to ~800
Revenue grew to ~$41,000/mo
CAC to LTV: 3.65x
Several offers were tested during this time, including paid trials (discounted first month), annual sales, various specific program focuses, new cycles, and challenges.
~85% of total signups are directly attributed to ads.
241% Growth
2 programs on the app grew by 140% and 241%, (largest growth months of all time) within 6 weeks with paid ads and email marketing
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Industry & Setup: Subscription-based fitness app (70/30 male/female audience)
Services with Ghost: paid ads and email marketing
History: This brand has an app with 4 programs all on separate subscriptions. All programs had been on a steady decline with no consistent net growth for over a year. We started ads and emails focused on 2 of the 4 main programs.
Ad Spend: $5,200 total in the first month
Growth Stats:
these 2 programs immediately saw huge growth in the first month, with a 143% and 241% increase in new members.
Average cost per signup from the ads was ~$15 accounting for 348 new members, ~60% of total signups.
600% Growth
Average $12k/mo to $70k/mo in 6 months with paid ads, email marketing, and web management.
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Industry & Setup: online health & wellness company that specializes in nutrition coaching ranging from mid to high ticket (one-time and multi-payment plans).
Services with Ghost: Paid ads, email marketing, and web management.
History: business was stagnant and averaging about $12k/mo in overall gross revenue but very unpredictable and volatile with high and low months (as seen in first data screenshot above showing total 6-months of revenue prior to starting with Ghost)
Ad spend: Started at $3000/month and scaled to $4,000/mo between this 6-month timeframe.
Growth Stats:
Revenue grew by ~600%, averaging over $65k/mo within 6 months (as seen in second data screenshot above)
Revenue also became much more stable and steady during this timeframe.
5x Faster Growth
Increased from an average 1.5% - 8.5% average m-o-m growth rate, as well as 131% increase in eBook sales in 3 months of paid ads.
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Industry & Setup: subscription-based fitness app with no free trial (direct membership signup). Specializing in athletic performance-based training.
Services with Ghost: paid ads on Meta
History: this app was averaging a 1.5% growth rate m-o-m based on the prior 6 months before starting ads. Volatile signup rates with high and low months, but ultimately not growing on average.
They also sell digital eBooks on the same website, though ads were not ran directly for eBook sales.
Ad Spend: Started with $1,500/mo and scaled to $7,200/mo over the course of 3 months.
Growth Stats:
Active subscriber base grew by 20% during this time (8%/mo on average), a 5x increase in overall growth rate.
No free trial; Cost per signup averaged $45 with a $39/mo subscription price and a Lifetime value of $300
Additional Revenue Generated from Ads:
Shopify eBook sales also increased by 131% during this time with no outside efforts.
Tracking pixels determine an additional ~$20,400 in digital eBook sales directly from paid ads, explaining the increase in Shopify store revenue
Overall ROAS in 3-months (lifetime + immediate): 7x
“Working with Ghost Marketing has been the single best decision in growing our brand & business.”
“Working with Ghost Marketing has been the single best decision in growing our brand & business.”
Growth through Relationship
Reach more of the right people
Paid Advertising
Meta | TikTok | Pinterest
We are true experts in social media advertising. This is what we do, and what we love. We know how to ensure you maximize every dollar of your budget and get your app in front of the right people at the right time.
Email Marketing
No bombarding people with nonstop unwanted spammy sales messages… we use email marketing strategically with a proven system to get the most out of every message. We want your subscribers looking forward to each newsletter they receive from you.
WEB MANAGEMENT
Say ‘goodbye’ to waiting weeks or months for every single requested edit or change to your website. We build websites, landing pages, and funnels, fast. We provide ongoing web support to handle smaller tasks quickly.
Whatever you need, we’ll handle it.
Work with us for one or all of the above. Regardless, we’re your trusted partners in strategy and we will become obsessed with achieving the best result possible for you.
Custom Marketing Strategy
We don’t just check boxes. We just don’t follow a template of how a training course or an AI bot says your campaigns “should“ look. We use real experience combined with creativity and technology to build and execute your strategy.
When you work with us, you’ll finally experience a truly customized marketing strategy that is tailored for you, and grows with you.
Data-Driven Results
No more hoping and wondering if your ads are working or not. We set realistic goals and profitable KPIs for every campaign. We analyze all the data and provide you with transparent insights - no hiding - everything is out in the open and explained in a way you understand.
We use real-time results and a deep understanding of advertising to make strategic shifts and changes as needed while your fitness app grows.
Patrick, Kristi | IBEX TRAINING
"Working with Erin & Virginia has been one of the best decisions we’ve ever made. From day one, they’ve been proactive, strategic, and completely invested in our growth, not just as marketers, but as true partners. They’ve helped us scale so significantly, we had to redefine what we thought was possible. But beyond their talent, they’re just incredible people that we are grateful we get to work with. If you're looking for a marketing team that genuinely cares, knows what they're doing, and will move the needle in your business, you won’t find better partners."
Jen Widerstrom
"Virginia has gone above and beyond to understand myself, my vision and my consumer, using creative ways to connect us through digital advertising which has led to the insane growth of my business. I trust few people with my world, but I 1000% trust her."
Paul Carter | LIFT-RUN-BANG
"A few years ago my guy at Train Heroic told me that I needed to work with this marketing team in order to really boost my business. At the time, I said no, because I really wanted to grow all on my own, and felt like I didn't need a "team". A few years went by and I did grow, but it eventually stalled and then (GASP!) regressed a bit. That was when I finally had some humble pie and went back to my guy and said "ok, so tell me about this team again".
And that was when I hooked up with Erin and Virgina. At first, I was skeptical because, well, I'm just a skeptic. But it didn't take long for me to be a believer because I started seeing sales like I had not seen before. Ever. And it didn't just creep, but blew up over the next year, hitting PR's every group I was managing on my site. I don't know where I'd be today without these ladies.
They have been an absolute blessing not only in my life but my daughter’s life as they also helped her get her own business off the ground and thriving! These ladies are spectacular. 10/10 Cannot recommend their services enough.”
It’s Your Turn.
Whether you’re just launching, you’ve been growing organically for years, or you’ve tried digital marketing before with no success, we’ve got you.
WHO WE ARE:
VIRGINIA TRIPLETT & ERIN JASPER
We've been running digital ads since the good old days. With a combined total of ~16 years in the social advertising space, we've seen it all.
We both have a professional and academic background in fitness & health alongside marketing, so we have a unique perspective and understanding of the business from both sides. We know how to approach and overcome obstacles faced by online brands, particularly in the fitness and health space.
When we partner with you, we become fully committed and invested in growing your brand; your goals become our goals. We dedicate ourselves to your brand and business and treat it as our own.
We truly desire to see you succeed beyond your wildest dreams, and we are in it with you for the long haul, whatever it takes.
